Search Engine Marketing Master Course

DM-05(google adwords)
28
Dec

Course Description

Get an Internationally recognized certificate from Google and be an in-demand yet independent marketer with a reputed sitting Job. This course is designed to provide you comprehensive learning of  Google AdWords network, Ad Formats, Landing page and Bidding. We will cover latest Google AdWords platform extensively with all latest and detailed knowledge in Advance Display network, shopping, Mobile and video advertising. In all Practical learning of ruling the market with paid promotions and extensive learning of analyzing the same, to sustain growth in the current dynamic Market environment. This course is delivered by subject matter experts through Live Instructor-led classroom training with 24×7 access to high-quality e-learning content.

Certification

Learning Outcomes

Course Curriculum

Total learning: 35 lessons Time: 6 hours
  • Introduction To Google Adwords  0/3

    • Definition Of Adwords
    • Ad Types
    • How Adwords Work
  • Adwords Campaign Structure  0/2

    • Key Adwords Terms
    • Overview Of Adwords Campaign Structure With Example
  • Creating A Winning Adwords Campaign  0/2

    • Good Vs. Bad Ad Copies
    • Campaign Best Practices
  • Adwords Ad Extentions  0/2

    • Understand Adwords Keyword Match Types
    • Add Better Control Over Trageting
  • Keyword Match Types  0/2

    • Broad,Exact & Phrase Match
    • Modifiers
  • Introduction To Display Ads  0/4

    • Display Campaign Setup
    • CPC Vs. CPM Bids
    • Display Adgroup Targeting Option
    • Display Ad Best Practices
  • Introduction To Video Ads  0/2

    • Setting Up Video Ad Campaign
    • Video Ad Targeting Option
  • Adwords Remarketing  0/3

    • Remarketing Concept
    • Setting Remarketing Tag On Website
    • Using Remarketing List For Targeting
  • Tracking Performance & Conversions  0/4

    • Introduction To conversion Tracking
    • Setting Conversion Tracking In Website
    • Checking Conversion Stats
    • CPA Bids
  • Mobile Marketing  0/4

    • Introduction To Mobile Marketing
    • Definition
    • Why Care
    • Understanding The device Shift
  • Mobile Web Marketing  0/3

    • Mobile Website Optimization
    • Mobile Search Ads
    • Mobile Display Ads
  • Tools For ASO   0/2

    • Key Tools For ASO
    • Live Walkthrough
  • Mobile App Marketing  0/2

    • Organic Promotion-App Store Optimization
    • Paid App Promotions

Instructors

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