Search Engine Optimization Master Course


Course Description

This course of  Search engine optimisation is the concept of keeping your website pages and content indexed in the search engines.The course of  Search engine optimizations is designed to provide you comprehensive learning with lectures and tasks offering you detailed knowledge about the topic. The course will start with history and evolution of search and the basic on-page, off-page search engine optimization. Then will take yours through the insights of keyword research and practical ways of choosing relevant keywords to make your content stand atop in the search engines. You’ll then step ahead and learn on-page and technical optimization of your content in detail and you will get the detailed knowledge about off-page optimization and content marketing. Then, will take you through the Content promotion on Social media channels, Local SEO, and Mobile SEO.  Lastly, we’ll cover the various SEO tools and will give you insights about the various Google Search algorithms like Google Panda, Penguin, and Hummingbird. You also have to complete the case study exercise to learn how large-scale brands leverage SEO for business growth. This course is delivered by subject matter experts through Live Instructor-led classroom training with 24×7 access to high-quality e-learning content.


Learning Outcomes

Course Curriculum

Total learning: 39 lessons Time: 5 hours
  • Topics Of Search Engine Optimization  0/4

    • Search Engine Overview
    • Know Definition And Importance Of Search Engines
    • Understand Anatomy Of Search Engine Result Page
    • Understand Key Search Engine Processes
  • Introduction To SEO  0/3

    • Know Why Search Ranking Matters
    • Define SEO
    • Understand Key Factors Involved In SEO
  • Introduction TO Keywords  0/3

    • Why To Do Keyword Research
    • Key Query Types
    • Essentials Of Good Keyword
  • Keyword Selection  0/5

    • How To Select Keywords As Per User Personas
    • Different User Stages
    • Top 5 Keyword Selection Tools
    • Sorting Keywords Down
    • Target Keywords For Different Pages
  • On Page SEO   0/4

    • Content Optimization
    • Content Relevance
    • Content Length & Depth
    • Essentials Of Optimized Website Copywriting
  • HTML Optimization  0/2

    • Be Able To Optimization HTML For SEO
    • Know The Best Practices & Formats For Writing Title, Description, Heading, Anchor & Image Tags
  • Architecture Optimization  0/2

    • Improve Readability Of Your Website For Search Crawlers
    • Know Essentials For Architecture Optimizations Meta Robot Tag, URL Structure, Canonicalization, Sitemap & Robots.txt Creation And Site Speed Optimization
  • Off Page SEO  0/3

    • Social Signals
    • Know Importance Of Social Content Sharing
    • How To Get Social Signals
  • Webmaster Tools  0/2

    • Know How To Integrate Website With Webmaster Tool
    • Understand Key Tabs In Webmaster Tool Data Highlighter, Search Analytics, Sitelinks, Removing URL’s, Adding Sitemap & Robots.txt
  • LinkBuilding  0/4

    • Know What Is Linkbuilding
    • Differentiate Between Good And Bad Link
    • Old Link Building Method
    • New Link Building Method
  • Local SEO  0/2

    • Understand Concept Of Local SEO
    • Know Ways To Improve Position For Local Search Queries
  • Seo Tools & Algorithm  0/5

    • Top 10 Seo Tools
    • Using These Tools For Competitor Analysis, Audit, reporting & SEO
    • Key Google Algorithms
    • How To Save & Recover From These Updates
    • Creating Penalty Free Seo Strategy




0 rating

5 stars
4 stars
3 stars
2 stars
1 star