Social Media Marketing Master Course

DM-04(intro of DM)

Course Description

Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM helps in producing content that users will share with their social networks to help any business to increase exposure and broaden up the customer reach.


Learning Outcomes

In this course, you will learn about Facebook advertising and have to perform the given tasks related to what you have learned in the session.Then Twitter marketing where you will get step by step training of marketing on Twitter and other related tasks to perform.And Finally, you will learn about LinkedIn, Youtube, Instagram, Pinterest, and Google+ Marketing and will also learn different types of Social Media marketing tools. This course is delivered by subject matter experts through Live Instructor-led classroom training with 24×7 access to high-quality e-learning content.

Course Curriculum

Total learning: 31 lessons Time: 10 hours
  • Introduction To Social Media  0/7

    • Define Social Media
    • Know Top Social Media Activities
    • Why People Perfer To Use Social Media
    • Important Of Social Media For Business
    • Understand Potential Of Social Media
    • Know Its Impact Based On Hierarchy And Business Scale
    • Steps To Create Social Media Presence For a Brand
  • Exploring Social Media Potential  0/4

    • Size Of Network
    • Audience Demography
    • Marketing Purpose
    • Pro’s & Con’s Od Each Social Media Channel
  • Social Media Profile Setup  0/6

    • Facebook Pages & Groups
    • Twitter Profile Setup
    • Linkedin Profile Optimization
    • Google+
    • Ypu Tube Channel Setup
    • Instagram & Pinterest
  • Social Media Learning  0/4

    • Ideal Frequency & Length Of Posts
    • Competitor Research
    • Social Media Content Planning
    • Social Media Calendar Creation
  • Social Media Participation  0/3

    • Understand Rules For Social Media Participation
    • Understand Manual Vs. Automated Posting
    • Overview Of Tool For Managing Automated Posting
  • Social Media Advertising  0/7

    • Understand Importance Of Paid Advertising
    • Facebook Ads
    • Instagram Ads(Via Facebook)
    • Twitter Ads
    • Linkedin Ads
    • YouTube Ads
    • Premium Social Media Inventory




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