Email Marketing is a way of connecting and communicating with your customers, both current and prospective. Email campaigning is used to promote content, discounts, and events, and even to direct people to the business’s website. An email marketing campaign may include following types of emails:
- Blog Subscription Newsletters
- Sending follow-up emails to website visitors who downloaded an e-book, etc
- Welcome emails
- Holiday promotion to loyalty program members
- Tips or similar series of emails for customer nurturing
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