Search Engine Optimization (SEO Blog)
SEO is the process of improving a website’s ranking to rank it higher on the search engine results pages (SERPs) by optimizing the website. Thereby, increasing the amount of organic or free traffic on the website. Search Engine Optimization benefits the following channels:
Content Marketing comprises creating and promoting content online for generating brand awareness, increasing traffic, generating leads and thus, customers. The channels that are generally, involved in any content marketing strategy are:
- Blog Posts
- E-books and white papers
- Online brochures and lookbooks
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