What is Digital Marketing?
All kinds of marketing efforts that make use of the Internet or any digital platform are termed Digital Marketing. Business houses utilize digital media such as search engines, social media, email and their websites to connect with current and prospective customers
According to a popular survey, though the Internet, today is easily accessible and already has a wide user base, the number of people who go online daily is still growing. And yes, everyone agrees that the way people shop and purchase has really changed over the past few years. Implying that offline marketing is not as effective as it used to be.
In layman terms, marketing has always been about engaging your audience in the right place at the right time. Thus, if we talk about the current scenario, we need to meet them where they are spending most of their time, which is on the Internet.
Digital Marketing can be defined as the use of varied digital techniques and channels to connect with the customers where they spend most of their time: online. From building a website, generating traffic on it, improving its ranking on the search engine to online advertising, email marketing, online brochures, etc., everything falls under the spectrum of Digital Marketing.
A good digital marketer
will have a clear picture of how each digital marketing campaign will support his ultimate goals for the business. He may be able to run a large campaign through both free and paid channels, depending on the goals of his marketing strategy.
Let’s take a quick look at some of the digital marketing channels and techniques.
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